Search results for "packagings produits"

Le sens du regard Contribution sémiotique à la technique de l'eye-tracking face aux packagings produits

2009

International audience; This work is presenting a semiotic point of view of a promising but problematic tool of the communication field -eye-tracking- which is used in various fields to track and exploit the eye-path on an object. Drawing form a list of eye-paths on various packagings, the first step of the analysis was the identification without theoretical a priori- of fixed patterns in these paths. Several models can then be inferred on how the order of acquisition of the elements of an image or a pack might have an influence on the construction of their overall meaning.; Ce travail propose un point de vue sémiotique sur un outil du champ de la communication prometteur mais problématique…